Man Xie
Asst Professor of Global Digital Marketing
Biography
Xie is an assistant professor of marketing. She received her PhD in marketing from the University of Florida in 2021. Her current research focuses on digital marketing (digital pricing, online reputation management), consumer choice and expectation, reselling and sustainability. Her primary research methodology includes econometrics, analytical modeling and lab experiments. She also holds a bachelor's degree in psychology, and a bachelor and a master's degree in economics, from Peking University, China.
Expertise Areas:
- Consumer Behavior
- Marketing
- Strategic Pricing
Education
- Ph.D. Business Administration (marketing), University of Florida, 2021
- M.A. Economics, Peking University, China, 2016
- B.S. Psychology, B.A. Economics, Peking University, China, 2013
Research
Research Interests
Areas of Expertise
Publications
Teaching
Fall 2022
Course Number | Course Title |
---|---|
TGM 557 | Globl Marketing&Data Analytics |
Insights
12/13/22
Who doesn’t like a bargain? During the last weeks of the year, consumers around the world are looking for good deals for end-of-year holiday shopping...
Faculty insight