Seigyoung Auh

Professor of Global Marketing

Biography

Expertise Areas:

  • Customer Service
  • Digital Culture
  • Digital Marketing
  • Employee-Customer Relationships
  • Marketing
  • Sales

Education

    • Ph.D. Ross School of Business, University of Michigan
    • MBA: Ross School of Business, University of Michigan
    • BBA: Yonsei University, South Korea

Research

Insights