Overview

In today’s market, sustainability is critical to innovation and economic resilience. For businesses, understanding how sustainability can be embedded into their core strategies is essential for driving long-term profitability and securing a competitive advantage. Thunderbird School of Global Management’s The Business Value of Sustainability course delves into the complex relationship between sustainability and other business imperatives, examining the trade-offs and decision-making frameworks necessary for effective integration.

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Registration Information

Certificate Location Date Type Cost Register
The Business Value of Sustainability Phoenix, AZ November 14-15, 2024 In-Person/ Online $1,500 Register

Key Benefits

  • Explore how sustainability can align with and sometimes challenge traditional business goals such as profitability, market expansion, and short-term shareholder value.

 

  • Gain insights into balancing these often-competing priorities through strategic decision-making, ultimately enhancing their ability to contribute to their company’s market leadership, long-term resilience, and success.
  • Sharpen business opportunities as a result of sustainable innovation.

Who Should Attend?

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Individuals interested in building sustainability strategies within their organizations.

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Professionals seeking to develop and communicate a vision and value of sustainable business.

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Leaders looking to transition their business models to embrace sustainability.

Topics

The program will use presentations, small group discussions, and interactive sessions to cover the following topics:

  • Introduction to sustainability and business value.
  • Strategic decision-making for sustainability.
  • Trade-offs in sustainability initiatives.
  • Balancing profitability and environmental goals
  • Competing priorities and stakeholder engagement
  • Driving innovation and sustainability

Faculty

Why Thunderbird for Executive Education?

Thunderbird empowers global professionals to shape the changing landscapes impacting their enterprises by expanding and updating their future-ready skills and connecting them to a diverse network of global experts.

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