(Re)Igniting Growth: PwC’s Reinvention of Booz & Company as Strategy&

This case examines the strategic acquisition of Booz & Company by PricewaterhouseCoopers (PwC) and its transformation into Strategy&. Highlighted within this strategic move are the challenges of integrating distinct corporate cultures and business philosophies, as well as the dynamics behind expanding PwC’s services to include high-level strategic consulting. The acquisition aimed to create a comprehensive consultancy powerhouse that could provide end-to-end solutions, from strategy development through execution, aligning with market demands for integrated services. This case explores the complexities of rebranding, cultural integration, and the strategic rationale for the merger in the broader context of industry evolution and competitive dynamics.