Reimagining a Tech Giant: The IBM Digital Transformation Blueprint
Case number:
A03–24–0015
Abstract
This case examines IBM's digital transformation journey, highlighting the strategic imperative to evolve from a hardware-centric business model to a service-oriented approach. The transformation aimed to leverage emerging technologies such as cloud computing, artificial intelligence, and blockchain to enhance IBM's competitive edge. This case delves into the cultural and operational challenges faced during this transition, the strategic investments in new technologies, and the restructuring of business units. It provides a comprehensive overview of how IBM redefined its market position and influenced industry trends.
Teaching
Master’s; Executive Education.
Students will learn:
1. The challenges and strategies involved in cultural and operational integration during a large-scale transformation
2. The impact of technological advancements on competitive positioning in the tech industry
3. The role of strategic investments in driving business transformation
4. The implications of digital transformation for industry dynamics and future growth opportunities.
Students will learn:
1. The challenges and strategies involved in cultural and operational integration during a large-scale transformation
2. The impact of technological advancements on competitive positioning in the tech industry
3. The role of strategic investments in driving business transformation
4. The implications of digital transformation for industry dynamics and future growth opportunities.
Case number:
A03–24–0015
Year:
Setting:
USA; Global
Length:
9 pages
Source:
Published Sources
