03/11/13

Rethinking the Four P's

It’s time to retool the four P’s of marketing for today’s business-to-business reality. As a framework for fine-tuning the marketing mix, the P’s —...
Global insight
Global insight
12/21/12

Dell Computer's Brazilian Dance

Executives at Dell Computer Corporation faced a setback in January 1999. They had already chosen a site in the state of Rio Grande do Sul, Brazil, as...
Global insight
Global insight
12/21/12

Strategies for Success in Latin America

Common themes and patterns tie Latin America together, but global managers who view the region as a single unit will stumble. Trade rules, customs and...
Global insight
Global insight