Going Global: Strategies for International Expansion
Location:
Riyadh;
Phoenix
Start dates:
October 28-30, 2024, December 9-11, 2024
Fees:
$3,000
Overview
In today's interconnected world, the need for global expansion is more critical than ever. Yet, navigating the intricate landscape of international business requires a carefully crafted strategy and the right tools. Thunderbird School of Global Management’s Going Global: Strategies for International Expansion program empowers participants to break down these complexities and capitalize on the opportunities awaiting in the global marketplace. Gain insights into building organizational readiness, developing global mindsets, entering new markets, and forging strategic partnerships with companies, governments, and communities worldwide, during this three-day workshop.
Key Benefits
- Assess and advance your enterprise’s organizational readiness for global growth.
- Develop a strong global mindset for yourself and your team.
- Learn effective strategies for selecting and entering new markets to drive growth.
- Deepen capabilities for building successful international partnerships and collaborations.
Who Should Attend?
The Going Global: Strategies for International Expansion program is designed for leaders seeking to successfully expand into new, global markets, including:
- Aspiring leaders with global career ambitions
- C-suite executives and senior managers
- Business development managers
- Business owners
- Economic development specialists
- Entrepreneurs
- Professionals transitioning into international roles
- Marketing and sales professionals
- Human resources professionals
- Government officials and policymakers
- Trade representatives
Topics
The program will use presentations, small group discussions, and interactive sessions to cover the following topics:
- Assessing organizational strengths and weaknesses for global expansion
- Developing a global readiness roadmap
- Building a globally-minded organizational culture
- Addressing key legal, financial, and operational challenges
- Building cultural intelligence and sensitivity
- Adapting communication styles for international interactions
- Conducting market research and identifying opportunities
- Evaluating risks and challenges in international markets
- Leveraging partner expertise and resources for global success
- Case studies and best practices of successful global expansion
Faculty
Allen Morison and Seigyoung Auh
Seigyoung Auh
Associate Dean of Research, Professor of Global Marketing & Research Faculty, Center for Services Leadership
